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When it Comes to Social Media, Fortune 500 CEOs Say, ‘No Thanks,’ Like LinkedIn

July 13, 2012

CEOs at Fortune 500 companies are participating in social media channels significantly less than the general public, according to a study by Domo and CEO.com, an online resource that lets executives stay up-to-date on the latest news and best practices in business management.

The 2012 Fortune 500 Social CEO Index, which was created to examine social media habits of CEOs, also found that while CEOs lagged behind the general population in terms of overall social media participation, they are more active on one social network — LinkedIn — than the general population.

When it comes to specific social networks, LinkedIn was by far the most popular among Fortune 500 CEOs, with 26 percent on the network, compared to just 20.15 percent of the U.S. public.

“The results came as a surprise considering that social media sites like Facebook, Twitter and LinkedIn are part of the daily fabric of life,” said Josh James, Domo founder and CEO. “We really expected to see more social engagement from CEOs, especially since the benefits of social media are no longer just wishful thinking. CEOs who use social media are growing their businesses, attracting lifelong customers, generating exposure for their companies and closing new deals. As consumers become more social savvy, so must company leaders. We expect to see CEOs getting more and more social in the near future.”

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