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Digital Signs Increase Engagement

March 7, 2012

Cisco’s digital signage innovations can enhance how organizations attract, educate and engage customers, employees and citizens, and elevate brand visibility.

These innovations, delivered through the Cisco Interactive Services solution set, provides interactive capabilities through video, Web applications and touchscreen digital signs.

Cisco is also announcing new customers in the digital signage market; customers including parx casino in Pennsylvania are using Cisco Digital Signage Solutions to change how they engage and communicate with their customers and employees.

It sounds like something that would be highly applicable to healthcare.

Cisco’s Interactive Services solution set is introducing new Web clients and a cloud-based management platform that let customers create, manage and deploy personalized and interactive signage experiences across a network of high-definition and touchscreen digital displays. These offerings give organizations customizable content to each endpoint that can be highly targeted for various audiences and can be delivered at the most optimal times of the day for maximum impact.

Cisco and its customers are embracing these innovations at a time when the digital signage market is evolving – from static content on traditional screens to customized rich media content delivered on a multitude of connected devices. As a market leader in digital signage, Cisco’s strategy is to drive this new era of interaction and engagement. With a broad portfolio of media endpoints, video infrastructure and digital signage management software on a network-based platform, Cisco is uniquely positioned to broaden the use of digital signage into a medium for two-way interaction. When deploying these new solutions, Cisco’s medianet architecture enables organizations to create a video-optimized network that reliably delivers optimal quality video content, with high security to any network device.


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