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Report on Social Media: Spending Time, Money and Going Mobile

September 14, 2011

Social media not only connects consumers with each other, but also with just about every place they go and everything they watch and buy.

Nielsen’s new Social Media Report published last week looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior.

Highlights of Nielsen’s “State of the Media: The Social Media Report”

Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet

At over 53 billion total minutes during May 2011, Americans spend more time on Facebook than they do on any other website

Tumblr is an emerging player in social media, nearly tripling its audience from a year ago

Nearly 40 percent of social media users access social media content from their mobile phone

Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet

70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user

Across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60 percent of active Internet users

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