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CompTIA: Technology Enables SMBs to Become More Mobile, Competitive

July 29, 2011

Small and medium-sized businesses intend to expand their use of technology to improve customer interactions, mobility options and operational efficiencies, according to a new study released by CompTIA, the non-profit trade association for the information technology (IT) industry.

Seven out of 10 small and medium-sized businesses (SMBs) surveyed said they expect to increase their technology spending over the next 12 months, according to CompTIA’s Third Annual Small and Medium Business Technology Adoptions Trends study.

One-third of the companies surveyed expect to increase their IT budget by 10 percent or more. This may reflect large, one-time purchases, which is still a good sign for technology vendors and solution providers. In the aggregate, expect SMB IT budgets to increase by an average of slightly over 5 percent, with some firms’ growth rates much higher and some flat.

“Technology is more accessible, more affordable and more available to SMBs than ever before,” said Seth Robinson, director, technology analysis, CompTIA. “SMBs may not have an abundance of capital to invest, so they have to make every dollar count. But the majority is willing to spend money on new technologies, especially solutions that give them capabilities on par with a larger enterprise. Technology plays an integral role in the life of a small business.”

Among the factors driving SMB technology buying decisions over the next 12 months are desires for better network efficiencies and robustness; improved connections with customers online and in a mobile environment; enhanced resource management and tracking; and more business analytics.

The desire to become more mobile – for both customer interactions and employee productivity – is a clear trend identified in the CompTIA study. For medium-sized businesses (those with100-499 employees), 42 percent currently have technologies in place – tablets, laptops, smartphones and other devices – that allow them to interact with customers and give employees access to applications, data and networks in a mobile environment. Another 33 percent plan to do so in the next 12 months.

Among small businesses (10-99 employees), 25 percent use mobile solutions and 43 percent expect to start in the next 12 months. Even micro businesses (one to nine employees) expect to significantly increase usage of mobile technology, with current usage at 12 percent and planned usage at 22 percent.

Another example of how SMBs mirror their larger counterparts in technology usage is in the “consumerization” of IT in the corporate environment. A full 85 percent of SMBs surveyed said their employees use personal tech devices for work purposes. Laptops and smartphones are the most popular options, but 38 percent of companies see employees bringing in tablets.

While the use of personal devices may offer convenience and productivity benefits, the CompTIA study suggests that the trend is cause for concern among the large majority (82 percent) of SMBs.

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